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Tips, insights, and updates about Amazon advertising campaign management

New Feature January 15, 2026 7 min read

Introducing Rufus Readiness Analyzer: Optimize Your Listings for Amazon's AI

Amazon's Rufus AI assistant has already helped 250 million shoppers. The new COSMO knowledge graph is fundamentally changing how products are discovered. Here's how to make sure your listings are ready.

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Workflow January 2, 2026 5 min read

Amazon Bulksheets: There's a Better Way

Download spreadsheet. Edit in Excel. Upload. Get errors. Fix errors. Re-upload. Repeat. Sound familiar? The Amazon bulksheet workflow hasn't changed in years. It's time for something better.

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Comparison January 2, 2026 6 min read

Spreadsheet Add-ons vs Desktop Editor for Amazon Ads

Google Sheets add-ons like az Bulk Ops promise to bring Amazon Ads management into your spreadsheet. But is a spreadsheet really the right tool for managing advertising campaigns?

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Comparison January 2, 2026 5 min read

Why Zapier and Data Connectors Aren't Campaign Editors

Tools like Zapier, Windsor.ai, and Coupler.io are great at moving data between systems. But moving data and editing campaigns are fundamentally different jobs.

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Product January 2, 2026 5 min read

Why Amazon Needs Its Own Google Ads Editor

Google Ads Editor changed how advertisers manage campaigns at scale. Amazon advertisers deserve the same power. Here's why we built ads command center to be the Google Ads Editor for Amazon.

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